How to Choose Lingerie Online With More Confidence

Buying lingerie online can be convenient, but product photos alone do not tell you how a piece will fit. Better choices start with current measurements, fabric information and a clear understanding of the intended level of support.

Measure before ordering

Use a soft tape and follow the size guide for the specific item. Do not rely only on the size printed in an older garment; bodies change and brands can use different measurements.

Read the construction details

• Check whether straps are adjustable.
• Note underwire, padding and closure type.
• Look for stretch percentage or fabric composition.
• Consider seams under fitted clothing.

Choose for the occasion

Everyday lingerie should prioritise comfort, breathability and reliable support. Under a close-fitting outfit, smoother finishes reduce visible lines. Special-occasion pieces can focus more on texture and detail, but should still fit without pinching or slipping.

For hygiene reasons, confirm the store’s return conditions before ordering intimate items. Browse our lingerie and intimates category and use measurements rather than guesswork.